Practice Test


1) Which is not a “P” of marketing?


2) __________ is the financial recovery of a company that has been performing poorly for an extended time.


3) A series of payments of an equal amount at fixed intervals for a specified number of periods is


4) Simultaneous purchase and sale of two identical commodities or instruments is


5) A careful review of financial records of an organisation to verify their accuracy is


6) Highest price a buyer is willing to pay for a stock is


7) A market in which stock prices are falling consistently


8) Shares of large, well established and financially sound companies with an impressive record of earnings and dividends


9) Unsecured, short-term promissory notes of large firms.


10) A security whose price is derived from one or more underlying assets.


11) A strategy used to minimize risk of an investment and maximize the returns.


12) Collection of various types of securities of different companies operating in different sectors.


13) A bond sold below par value with no annual interest but provides capital appreciation.


14) B2B stands for


15) FMCG stands for


16) The exploitation of small market segments by businesses with concentrated efforts.


17) Charging high price for a short time when a new and innovative product is launched in the market is


18) A loan by which time and cash flow between a short term loan and long term loan is filled up.


19) Internet Banking is also called


20) A very large loan extended by a group of small banks to a single borrower.


21) Moving of supplies to production facilities and goods and services to their respective markets.


22) In PESTLE first and second E respectively stand for


23) Personal selling’ is done through:


24) Bid is the opposite of


25) Risk is a probable chance that investments’ actual returns will be __________ than as calculated.


26) A negotiable instrument that instructs the bank to pay a particular amount of money from the writer’s bank, to the receiver is called:


27) A guarantee given by the lender that there will be no change in the quoted mortgage rates for a specified period of time, which is called the __________.


28) __________ is a road map of company’s future.


29) To charge a regular portion of an expenditure over a fixed period of time.


30) Payments occur at the beginning of each period.


31) Appreciation is


32) The simultaneous purchase and sale of two identical commodities or instruments is called


33) Careful review of financial records of an organisation to verify their accuracy is called


34) A statement of the financial position of a company at a single specific time is called


35) ________ is a type of long – term Promissory Note


36) The amount of revenue from sales which exactly equals the amount of expense at


37) _______ is a detailed plan for the future, usually expressed in formal quantitative terms.


38) Bear is a situation in which _______


39) The price of a security at the beginning of the trading day which is used to determine the Day Minimum / Maximum and the Operational ranges for that day is called


40) Carrying forward of transaction form one settlement period to the next without effecting delivery or payment is called ___________


41) Shares of large, well established and financially sound companies with an impressive record of earnings and dividends are called.


42) Measurement of relationship between stock price of any particular stock and the movement of whole market is called


43) Promissory note issued by companies or government to its buyers is called


44) Market in which the stock price is increasing consistently is called


45) Business day ________


46) The demand by a company or any other issuer of shares for payment is called


47) A free allotment of shares make in proportion to existing shares out of accumulated reserves is called


48) The financial markets for stocks and for intermediate or long-term debt is called


49) A Type of debt instruments that is not secured by physical assets or collateral is


50) Depreciation is --------


51) Reducing the investment risk by purchasing shares of different companies operating in different sectors is


52) An Attempt to increase the number of outstanding shares of a company by spitting the existing shares is called


53) Benchmarking is


54) Which of the following statements are true with brand Equity?


55) A strongly motivated and long standing decision of the customer to purchase a particular product or service is called


56) The collection of businesses and products that make up the business is called


57) A combination of several companies working together for a particular purpose is called


58) Using a customer’s buying history to select them for related offers is called


59) Feeling or attitude that inclined a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand is called


60) When businesses and non-profit organizations market their products, services or causes directly to consumers based on consumer interests is called


61) Any goods that are stored, delivered and used in its electronic format.


62) Which of the following is not an example of Digital Goods?


63) The network of organisations necessary to carry goods or services from the manufacturers to the consumers is called


64) A reduction in costs through larger operating units, spreading fixed costs over large numbers of items/ Units is called


65) The conditions and forces that define a firm’s competitive position and influences its strategic options is called


66) FMCG stands for


67) The process of estimating future demands by anticipating what buyers are likely to do under a given set of marketing conditions is called


68) The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals is called


69) A third party commercial operation established by two or more firms to pursue a particular market, resources supply, or other business opportunity is called.


70) The company that has control over a certain market is called


71) The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services is called


72) As the percentage of all sales within a market that is held by one brand / Product or company is called


73) The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit is called


74) When many consumers receive that same message from businesses and non-profit organizations through media is called


75) A process when two or more companies come together to expand their business operations is called


76) The exploitation of comparatively small market segments by business that decide to concentrate their efforts is called


77) _______ occurs when a firm charges a different price to different groups of consumers for an identical groups of consumers for an identical good or service, for reasons not associated with costs.


78) The effect a change in price will have on customers is called


79) Charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market is called


80) A financial expression of the value of that product is called


81) Reaching out to a group of consumers sharing common consumer characteristics with the most appropriate advertisements is called


82) a new product is tried with a sample of customers, or launched in a restricted geographical area, to judge customers’ reactions.


83) a customer benefit that no other product can claim is called.


84) a signed instrument of acknowledgement that indicates the approval is called


85) The interest, accumulated on an investment but is not yet paid is called


86) rates of interest which can be changed contractually by lender is called


87) ADR stands for


88) ATM stands for


89) Measure of change in financial parameters such as interest, stock indices and market rates is called


90) a limit that regulates the increases or decrease in the rate of interest and installments of an adjustable rate mortgage is called.


91) the total amount of cash that is present in the bank account and can also be withdrawn immediately is called


92) _____ is a negotiable instrument that instructs the bank to pay a particular amount of money from the writer’s bank, to the receiver is called


93) Secondary protection sometimes required by a bank and intended to guarantee a borrower’s performance on a debt obligation is called


94) a charge that is paid by any borrower or debtor for the use of money is called


95) A document issued by a bank (on behalf of the buyer or the importer), stating its commitment to pay a third party (seller or the exporter), a specific amount, for the purchase of goods by its customer, who is the buyer is called


96) a legal agreement between the lender and the borrower where real estate property is used as collateral for the loan, in order to secure the payment of the debt is called


97) the value at which the demand of consumers and the supply of the manufacturers decide the price of a commodity or service is called


98) A check or rather an amount of check, which is above the balance available in the account of the payer is called


99) The sum or portion of the value that is at stake of subject to loss from a variation in prevalent interest rates is called


100) The rate at which banks borrow money from the RBI against pledging or sale of government securities to RBI is known as


101) It is the rate of interest offered by RBI, when banks deposit their surplus funds with the RBI for short periods is called


102) A very large loan extended by a group of small banks to a single borrower, especially corporate borrowers is called


103) economic insolvency, wherein the person’s assets are liquidated, to pay off all liabilities is called


104) a systematic process of removing the barriers to international trade in goods and services and the international rows of capital is called


105) a systematic process of easing of government’s control over the private business activity is called


106) a commercial activity implying moving of supplies to the production facilities and goods and services to their respective markets is called


107) a systematic process of dispensing with the state ownership of business enterprises is called


108) a road map of a company’s future – providing specifics about technology and customer focus, the geographic and product markets to be pursued is called


109) A statement typically focused on its present business scope is called


110) What is consolidation?


111) A portion of the after tax profits paid out to the owners of a business as a return on their investment is:


112) Which of the following statements are true?


113) What is meant by B2B?


114) Personal selling is done through:


115) What is a bull market?


116) Bid is the opposite of


117) A stock that provides a constant dividends and stable earnings even in the periods of economic downturn is _______.


118) What are mutual funds?


119) _______ is the measure of return on investments in terms of percentage.


120) The number of units of given currency that can be purchased for one unit of another currency is called ________


121) Risk is a probable chance that investments’ actual returns will be ______ than as calculated.


122) _________ is a very wide term that is used in context with financial agreements and contracts.


123) What is a cap?


124) What is a financial instrument?


125) ________ is a strategy that is used to minimize the risk of a particular investment and maximize the returns of an investment.


126) ________ is the simultaneous purchase and sale of two identical commodities or instruments. This simultaneous sale and purchase is done in order to take advantage of the price variations in two different markets.


127) A stock that provides regular dividends even during economic downturn is called


128) Carrying forward a transaction from one settle ment period to the next is known as


129) Call is the opposite of


130) A speculator who buys securities in anticipation of increase in prices is called


131) A bear market means


132) Simultaneous purchase and sale of the same stock in two different markets is known as


133) Buying or selling all 30 scrips of sensex in proportion of their current weights in the sensex in one go is called


134) The relationship between the price of a share and the sensex is measurably


135) Combination of two or more firms into one firm is called


136) An option to buy a particular share at a specified price within a specified future period is known as


137) The value of a share printed on the share certificate is called


138) Sensex is made up of how many scrips


139) Nifty consists of how many scrips


140) When a company makes first issue of shares to the general public it is called


141) A textile firm enters into cement manufacturing business. It is an example of:


142) The strategy used to minimize the risk and maximize the return on an investment is called


143) The statistical measure of changes in prices on a stock exchange is:


144) A security whose price is derived from one or more underlying assets is a


145) Piecemeal sale of the assets of a division of the company is called


146) Total share holding of an investor is known as his/her


147) Dividing a share with a face value of ? 100 each into 10 shares with a face value of ? 10 each is an example of


148) Paid form of non-personal promotional of ideas, goods and services by an identified sponsor is called:


149) The process of comparing the products andservices with those of best in the industry to improve quality and performance is known as


150) Commitment of customers to a particular brand is called


151) A combination of several firms working together to build or buy something is known as:


152) The values, beliefs and traditions shared by the members of a company is called


153) Giving unique identity to a product to differentiate it from rival products means


154) It is the process of eliciting support for a company and its activities from its employees. Name it


155) A company created jointly by two or more companies for mutual advantage is called


156) Dividing the total market into several groups on the basis of consumer characteristics is known as:


157) Offering existing products or their new version to a new customer group is called


158) Selecting the most attractive market segment for a particular product or product line is known as


159) It is the exploitation of small market segments, name it


160) A product’s customer benefit that no other product can claim is known as


161) The rate at which the Reserve Bank of India lends, money to commercial banks for long period is called


162) The money deposit made by the buyer to the seller of real estate during negotiation stage is known as


163) The document issued by a bank on behalf of the importer promise to pay money for imported goods is called


164) The rate of interest offered by the Reserve Bank of India on deposit of surplus funds by commercial banks is known as


165) Jan Dhan Account is an example of


166) The rate of interest at which banks borrow money for short periods from the Reserve Bank of India is called.


167) Profits, people and planet together constitute a company's


168) Integration of national economies into a world economy is called:


169) Molasses in sugar industry is an example of


170) Sale of public enterprises to private sector is called


171) Financial recovery of a loss making company is known as


172) The roadmap of a company future is


173) The statement that defines what a company is and what it does is called


174) Activities involved in physical involvement of goods from the factory to market etc. is called


175) To charge a regular portion of an expenditure over a fixed period of time.


176) Payments occur at the beginning of each period.


177) Appreciation is


178) The simultaneous purchase and sale of two identical commodities or instruments is called


179) Careful review of financial records of an organisation to verify their accuracy is called


180) A statement of the financial position of a company at a single specific time is called


181) ---------- is a type of long-term Promissory Note


182) The amount of revenue from sales which exactly equals the amount of expense at


183) ------- is a detailed plan for the future, usually expressed in formal quantitative terms.


184) Bear is a situation in which -------


185) The price of a security at the beginning of the trading day which is used to determine the Day Minimum/Maximum and the Operational ranges for that day is called


186) Carrying forward of transaction form one settlement period to the next without effecting delivery or payment is called --------


187) Shares of large, well established and financially sound companies with an impressive record of earnings and dividends are called


188) Measurement of relationship between stock price of any particular stock and the movement of whole market is called


189) Promissory note issued by companies or government to its buyers is called


190) Market in which the stock price is increasing consistently is called


191) Business day -------


192) The demand by a company or any other issuer of shares for payment is called


193) A free allotment of shares made in proportion to existing shares out of accumulated reserves is called


194) The financial markets for stocks and for intermediate or long-term debt is called


195) A type of debt instrument that is not secured by physical assets or collateral is


196) Depreciation is -----


197) Reducing the investment risk by purchasing shares of different companies operating in different sectors is


198) An attempt to increase the number of outstanding shares of a company by splitting the existing shares is called


199) A market in which there are comparatively low number of bids to buy and offers to sell is called


200) Benchmarking is


201) Which of the following statements are true with brand Equity?


202) A strongly motivated and long standing decision of the customer to purchase a particular product or service is called


203) The collection of businesses and products that make up the business is called


204) A combination of several companies working together for a particular purpose is called


205) Using a customer's buying history to select them for related offers is called


206) Feeling or attitude that inclined a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand is called


207) When businesses and non-profit organizations market their products, services or causes directly to consumers based on consumer interests is called


208) Any goods that are stored, delivered and used in its electronic format.


209) Which of the following is not an example of Digital Goods?


210) The network of organisations necessary to carry goods or services from the manufacturers to the consumers is called


211) A reduction in costs through larger operating units, spreading fixed costs over large numbers of items/units is called


212) The conditions and forces that define a firm's competitive position and influences its strategic options is called


213) FMCG stands for


214) The process of estimating future demands by anticipating what buyers are likely to do under a given set of marketing conditions is called


215) The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals is called


216) A third party commercial operation established by two or more firms to pursue a particular market, resource supply, or other business opportunity is called


217) The company that has control over a certain market is called


218) The systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services is called


219) As the percentage of all sales within a market that is held by one brand / product or company is called


220) The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit is called


221) When many consumers receive the same message from businesses and non-profit organizations through media is called


222) A process when two or more companies come together to expand their business operations is called


223) The exploitation of comparatively small market segments by businesses that decide to concentrate their efforts is called


224) ----- occurs when a firm charges a different price to different groups of consumers for an identical good or service, for reasons not associated with costs.


225) The effect a change in price will have on customers is called


226) Charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market is called


227) A financial expression of the value of that product is called


228) Reaching out to a group of consumers sharing common consumer characteristics with the most appropriate advertisements is called


229) A new product is tried with a sample of customers, or launched in a restricted geographical area, to judge customers' reactions.


230) A customer benefit that no other product can claim is called


231) A signed instrument of acknowledgment that indicates the approval is called


232) The interest, accumulated on an investment but is not yet paid is called


233) Rates of interest which can be changed contractually by lender is called


234) ADR stands for


235) ADR stands for


236) ATM satnds for


237) Rate at which the Central Bank in the discharge of its function as Banker's Bank lends to the commercial banks is called


238) Measure of change in financial parameters such as interest, stock indices and market rates is called


239) A limit that regulates the increase or decrease in the rate of interest and installments of an adjustable rate mortgage is called


240) The total amount of cash that is present in the bank account and can also be withdrawn immediately is called


241) -----is a negotiable instrument that instructs the bank to pay a particular amount of money from the writer's bank, to the receiver is called


242) Secondary protection sometimes required by a bank and intended to guarantee a borrower's performance on a debt obligation is called


243) A charge that is paid by any borrower or debtor for the use of money is called


244) A document issued by a bank (on behalf of the buyer or the importer), stating its commitment to pay a third party (seller or the exporter), a specific amount, for the purchase of goods by its customer, who is the buyer is called


245) A legal agreement between the lender and the borrower where real estate property is used as collateral for the loan, in order to secure the payment of the debt is called


246) The value at which the demand of consumers and the supply of the manufacturers decide the price of a commodity or service is called


247) A check or rather an amount of check, which is above the balance available in the account of the payer is called


248) The sum or portion of the value that is at stake of subject to loss from a variation in prevalent interest rates is called


249) The rate at which banks borrow money from the RBI against pledging or sale of government securities to RBI is known as


250) It is the rate of interest offered by RBI, when banks deposit their surplus funds with the RBI for short periods is called


251) A very large loan extended by a group of small banks to a single borrower, especially corporate borrowers is called


252) Economic insolvency, wherein the person's assets are liquidated, to pay off all liabilities is called


253) A systematic process of removing the barriers to international trade in goods and services and the international rows of capital is called


254) A systematic process of easing of government's control over the private business activity is called


255) A commercial activity implying moving of supplies to the production facilities and goods and services to their respective markets is called


256) A systematic process of dispensing with the state ownership of business enterprises is called


257) A road map of a company's future - providing specifics about technology and customer focus, the geographic and product markets to be pursued is called


258) A statement typically focused on its present business scope is called


259) What is consolidation?


260) A portion of the after-tax profits paid out to the owners of a business as a return on their investment is:


261) Which of the following statements are true?


262) What is meant by B2B?


263) 'Personal selling' is done through


264) What is price sensitivity?


265) What is a bull market?


266) Bid is the opposite of


267) A stock that provides a constant dividends and stable earnings even in the periods of economic downturn is _______


268) What are mutual funds?


269) _______ is the measure of return on investments in terms of percentage


270) The number of units of given currency that can be purchased for one unit of another currency is called ______


271) Risk is a probable chance that investments' actual returns will be _____ than as calculated.


272) _______ is a very wide term that is used in context with financial agreements and contracts.


273) What is a cap?


274) What is a financial instrument?


275) ______ is a strategy that is used to minimize the risk of a particular investment and maximize the returns of an investment.


276) _______ is a technology where the banking organizations resort to the use of electronics, computers and other networks to execute transactions and transfer funds.


277) ________ is the simultaneous purchase and sale of two identical commodities or instruments. This simultaneous sale and purchase is done in order to take advantage of the price variations in two different markets.


278) 4 P’s of marketing are:


279) Consolidation means:


280) It is the amount of revenue from sales which exactly equals the amount of expense.


281) Financially sound companies with paid dividend is known as?


282) What is the meaning of arbitrage?


283) _________ is the reduction in the price of goods given to encourage sale on cash base.


284) Asset which can be replaced within a year into cash.


285) What IPO is related to:


286) Shares of a company listed on stock exchange are:


287) ______ involves charging a relatively high price for a short period of time.


288) The lowest price at which an owner is willing to sell his security is:


289) An economic resource that is expected to be of benefit in future is called:


290) Market situation where stock price are falling consistently:


291) Market situation where one expects a rise in price so that he can later sell at a high price:


292) The riskiness inherited in firm’s operations if it user no debt:


293) Option to buy a security is:


294) Commercial papers are:


295) Business combination of two or more entities that occurs when the entities transfer alt their net assets to a new entity created for that purpose:


296) Stock that provides constant dividends and stable earnings over a period of economic down turn also:


297) Security whose price is derived from one or more underlying assets:


298) Company’s first issue of shares to general public:


299) P/E ratio is calculated as:


300) Price at which the holder of an option can buy or sell the security they hold when the option is executed:


301) Rate of return earned on a bond if it is called before maturity:


302) A reduction in the price of goods given to encourage sale on cash basis:


303) A marketing activity directed from one business to another:


304) Pricing strategy that involves setting lower prices in order to discourage potential new entrants to suppliers market:


305) A skill, resource or other advantage that firm has relative to its competitors that is important to serving the needs of customer in market place:


306) Limitation or lack of skills in effective performance:


307) Creates of trust who takes the responsibility of repayment of loan:


308) Economic insolvency, where in person’s assets are liquidated:


309) PESTLE stands for:


310) Which of the following is Return on Investment


311) Bull Market is called


312) 45 basis points is equal to :


313) When a member of banks collectlively give loan to a person it is known as :


314) When the revenue earned is same as expenses incurred for that it is known :


315) .... is known as gap financing, bridge financing is a loan where the time and cash flow between a short term loan and long term is filled up.


316) A security which has a solid record of dividend payments and offer the dividend higher than the common stock is.


317) The effect of change in price will have an customer is :


318) BID is the :


319) One percent is equal to :


320) 75 basis points is equivalent to :


321) Amount which are owned to a company that need not to be paid back is called :


322) Which of the following code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera until the image can be appropriately interpreted ?


323) The price of a security at the beginning of the trading day is called :


324) What is Hedge ?


325) Dividing consumer into groups based or different consumer characteristics, to deliver specially designed advertisements that meet these characteristics as closely as possible is known as :


326) The simultaneous purchase and sale of two identical commodities or instrument are called as :