The options given below show the combinations of possible root cause of the problem and the justification thereof.
1.
Kansal wanted to know whether a small company like ABC could battle for a share of the ready-mix market against much bigger competitors.
REASON : ABC would have to market a product which had some distinct advantage over competing product.
2.
ABC would have to differentiate its product from those already on the market, the best market strategy would be to charge a lower price than that of competing products.
REASON :
With a lower price ABC's ready-mix would sell well to the economy-minded housewife.
3.
Advertising was a problem for ABC.
REASON :
ABC could not emulate the sort of advertising campaign used by existing ready-mix manufacturer.
4. Management was particularly receptive to Jain's idea.
REASON :
Production of ready-mixes would require only minor change in personnel and the cost of additional machinery would be relatively small.
Which can be inferred to be the best option ?
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